If you had thousands of followers, would you talk to them?
I had the greatest service EVER at Olive Garden today. My friend Heather and I met at Noon on a Thursday to talk shop over soup, salad and breadsticks and had the pleasure of having Daniel be our server. Our drinks were always full, the food was quick, he was attentive and kept up with both of us as we busted his chops and he played along. When we received our bills, he had jokingly left us a card with the answers to our irrelevant questions we asked him when we were ordering, which included winning lottery numbers. Needless to say, we both left good tips.
I wanted to announce to the world our love for Daniel and the Olive Garden on Tatum and Cactus in Phoenix, AZ, so I turned to Twitter and Facebook. Needless to say I was shocked! Olive Garden has over 15,000 fans on Facebook and FOUR twitter accounts (@OGCares, @MyOliveGarden, @The_OliveGarden, and @OliveGardenNews) each with hundreds of followers and they hadn’t been touched in months! MONTHS!
How is such a huge chain not talking with their people?! They are letting those thousands of people dine at Carrabba’s Italian Grill, who is talking with their customers and rewarding them for being apart of their online community. Olive Garden: What are you doing?! Where are you at? Don’t you know that you need to be in front of your customer engaging, sharing and rewarding them for being your customer? Do you not know where your customers are? Because I do. They are on social media and going to Carrabba’s.
Daniel from Olive Garden, thank you for such excellent service; I will defiantly be coming back and asking for you. Olive Garden, PLEASE go online and talk to your customers.
About the Author:
Desiree is the owner of Pink Media LLC, a social media management company in Phoenix, AZ specializing in using social media effectively, educating and making social media interactive on and off the computer. Desiree’s experience with networking, technology and connecting people with people allows for an insight into social media that others wouldn’t consider. She can also be found on Facebook and Twitter as the Foursquare Expert (@4sqExpert).
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